Case study · Home developer in Córdoba
CALA Desarrollos: 8 new inquiries in the first week.
The website of a home developer with ten housing developments in Córdoba, Argentina. Each one has its own sheet and floor plan, and inquiries arrive ready on WhatsApp.
Patroclo team
new inquiries in the first week the website was live.
What CALA told us about their first seven days with caladesarrollos.com online.
Where we started
Ten housing developments and one question that keeps coming back: which one is available?
CALA Desarrollos builds homes in the Manantiales neighborhoods and in La Calandria, in Córdoba, Argentina. Each development has its own layouts, lot sizes and floor areas. Home buyers want to see that before they call, and they want to know what is a photo and what is a rendering. The website had to put all of it in order and make it easy to ask.
The website
Tour caladesarrollos.com, section by section.
How we approached it
Four choices that get people to write.
01
Real photos and renderings, each one labeled.
The gallery is sorted by room: exteriors, interiors, kitchens, bedrooms, porches and patios, and construction. When an image is a rendering, it says so on the picture. Visitors know what they are looking at and arrive at the showing with no surprises.
02
Every development, with its sheet and floor plan.
One tap on "Ver detalles" opens the sheet: location, features, layouts with lot size and floor area, the floor plan and the project images. The measurements are visible before anyone writes, and the inquiry arrives with the home already chosen.
03
The inquiry arrives ready, on WhatsApp.
The form asks for a name, a phone number, the development of interest and when they plan to buy. Sending it opens WhatsApp with the message written. CALA receives each inquiry knowing which home the person wants and when.
04
The answers, before the call.
Twelve frequently asked questions about availability, financing, what the price includes, HOA fees and mortgages. Next to them, the four steps to buy and the team behind each home. Callers can arrive with the basics read and ask about their home.
On the phone
Made to be browsed with one hand.
Big photos and WhatsApp always within reach. This is the homepage, a development sheet and the gallery on a phone.
What's on the website
Everything that is live today.
- Gallery by room, with real photos and labeled renderings.
- A sheet for every development with floor plan, layouts, lot size and floor area.
- A form that opens WhatsApp with the inquiry written.
- Twelve frequently asked questions answered by CALA.
- The neighborhood: what's in Manantiales and a link to the map.
- The team for development, architecture and engineering.
- Data for Google: the site tells Google what CALA does and where.
- Its own domain: caladesarrollos.com.
Thanks to our website we can show the world our incredible projects. And people find us on Google very easily, just by searching "arquitectos" or "quiero mi casa".
